Venture capitalists achieve remarkable success not just because they sit on a large war chest of cash. They achieve success because they’re ahead of the curve. They know what’s coming next.
There has been some considerable debate on whether crowdfunding will change the game for venture capitalists, cause them worry, or eliminate them completely. Not to worry, all you VCs out on Sand Hill. Your position is safe, and in fact, it has never been better.
Finding keywords for your website content is mission critical to the success of your search engine optimization (SEO) efforts. The accurate targeting of keywords will make or break your SEO campaign, because finding the right search words is the underpinning of the success of every other SEO effort. If you’re not finding and using the right … Read more
ContentsCommunicate well: Sound warm, human and genuine; make the text come aliveYour target audience are real people with feelings, pursuits, fears, and dreamsBe clear! Clarity makes the text easily understood; people will not act on what is not understoodBe simple! Simplicity is the opposite to complex, bureaucratic, or academic languageOriginality makes you ad stand outAvoid … Read more
ContentsThe Facebook News FeedWhat do people expect to see in their News FeedsWhat does Facebook wantWhat is an ‘overly promotional’ postWhat is Facebook changingHow should businesses/marketers deal with this changeTo conclude Wait? WHAT?? Another algorithm update? Yup, you read it right. Facebook is going forward with another algorithm update and this time it plans to crackdown on ‘overly promotional’ … Read more
Sometimes writing, for print or for the web, can be a daunting task, especially if you are not an experienced writer. Here are some tips for helping you when it is time to write your site content.
You have launched your web site and now what? “If you build it, they will come”—well, not exactly. Without a marketing strategy to accompany your web site, there is no roadmap to getting visitors to your site.
Remember that your web site is a part of your whole marketing strategy and not your only route to increasing and retaining your customer base.
Contents1. The content is repetitive and boringShare new content each time you post an update.Throw in some entertainment from time to time.Share visually appealing content.Avoid using an advertising approach when posting on social.Engage with your followers.2. The page posts too frequently3. Too much clutter in their news feeds4. Offended by the brand’s activitiesToo much self-promotion.Use of automated … Read more
Curious about the tweeting habits of the best business tweeters? Add People, a digital marketing company studied the tweeting habits of 3000 best business tweeters in the UK and came up with a top 20 Twitter business tips list. Their wholesome advice to business owners and marketers to stay ahead of the competition? “Be authentic … Read more
ContentsFacebookTwitterLinkedInPinterestInstagram The age-old question that every business owner wants the perfect answer to! When do I post on social media so that people get to see and share my updates? Well, the answer is to post during the days and times when MOST of your followers are online. And, how do you find that out? Again, there are plenty … Read more
Contents1. Lower distribution/reach for misleading/deceitful post types2. Dip in the number of Page likes due to deletion of certain account types3. Ability to see multiple posts from the same source (people and Pages) in a row4. Higher priority on content posted by a user’s friends5. Lower priority on content liked and/or commented on by a … Read more