How to Find Good Keywords

Finding keywords for your website content is mission critical to the success of your search engine optimization (SEO) efforts. The accurate targeting of keywords will make or break your SEO campaign, because finding the right search words is the underpinning of the success of every other SEO effort.

If you’re not finding and using the right keywords, you’re going to have very little SEO success.

The good news is that the formula for successful keyword selection is simple. All you have to do is identify those keywords that are the most searched for by your potential customers but the least targeted by your competitors’ websites. These are the most in-demand, competitive keywords. Sounds easy, right?

The idea is straightforward, but the execution in selecting the right keywords is challenging. And like all things SEO, keyword optimization is an ongoing process.

Keyword Selection in SEO Software

Keyword selection is so important that Keyword Research & Analysis is one of the five technical categories  we used to evaluate the top SEO software product companies. We evaluated these tools for:

  • Keyword suggestions
  • Keyword search statistics
  • Keyword density analysis
  • Keyword Effectiveness Index
  • Unlimited URLs
  • Unlimited keywords
  • Google Adwords features

Below are three excellent tools to help you select your keywords. Many of the SEO products we reviewed integrate with one or more of these tools for keyword selection.

3 Top Keyword Tools:

Wordtracker is one of the most popular SEO tools for selecting keywords. It costs a flat fee of $329 per year, and monthly licensing options are also available. It’s very easy to use, even if you have no keyword research experience. The keyword product also provides easy and meaningful reporting. Powerful and efficient, Worldtracker can be used to find all possible keywords and combinations that relate to your business.

Google AdWords Keyword Tool
The Google AdWords Keyword Tool is the other most popular SEO keyword tool. It’s heavily utilized by SEO pros and novices alike. It’s easy to use, and it’s completely free. It will provide intelligence on your organic keyword selection, but it’s an even better tool for pay-per-click campaigns.

Also included with the Google Adwords Keyword Tool is a Global Monthly Search Volume feature. This shows you how many monthly searches were made for a specific keyword and the saturation for that word. Even if you aren’t using Google Adwords, the Keyword Tool will provide intelligence and insight you can use.

KeywordSpy isn’t as well known as the Adwords Tool or Wordtracker, but it’s gaining momentum. The price certainly is right. This free tool provides some very interesting competitive intelligence in an easy-to-use interface. You can enter a keyword and see which websites are using that phrase, including those that are running Google Adwords pay-per-click campaigns. You can even see the other keywords specific websites are targeting. This is excellent competitive SEO intelligence.

If you’re serious about SEO, then you’re definitely serious about keywords. These three tools can help you plot the course and stay on track to search engine success.

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