Blog

In the last post, I talked about building out your social engagement organically. I’ve started doing this for clients and wanted to make sure I got my thoughts down here. I don’t think tracking your time in social media is really just about the time you spend in the space. I also feel that the costs … Read more

I’m a strategic thinker and have preached to more then a few fortune 500 company’s on why we can’t be reactive, we must go forth and be proactive. However, I also know that sometimes that’s just not possible. I work with start-up and small business and usually our budget is putting some constraints on what … Read more

Spend a few minutes on Pinterest, Instagram or Tumblr and you’re bound to come across an image with an inspirational quote. That was not the case with Facebook or Twitter just a few years ago but after the launch of the Timeline and the ability to display an expanded image within a tweet, more and more image quotes are being shared on these two social networks … Read more

Spend a few minutes on Pinterest and you are bound to come across one of them – the vertical or long collage-style pin, specifically if you are browsing for recipes, DIY projects, instructions, and tutorials. If you have no idea what I am talking about, here’s an example (Source: DIY Ready). Notice the long style with … Read more

How to advertise with Facebook successfully basically means being ready to do some writing! But perhaps you don’t feel qualified to write ads. But you can do it! Writing is not an art, it’s a craft—it’s made by hand, with diligence and patience. Even if you’re ready to work hard you might still not become … Read more

Wait? WHAT?? Another algorithm update? Yup, you read it right. Facebook is going forward with another algorithm update and this time it plans to crackdown on ‘overly promotional’ posts in its News Feed beginning January 2015. And here’s the bad news – this change is coming up because Facebook users aren’t too happy with the way the Pages they like and follow are … Read more

People are always going to unfollow brands on social media, no matter what. Yes, that’s the cold, hard truth, people. You gotta accept it. And no, I’m not saying or even remotely suggesting that it doesn’t hurt. Of course, it does! But you see, here’s the thing – everyone out there is different and the things … Read more

The age-old question that every business owner wants the perfect answer to! When do I post on social media so that people get to see and share my updates? Well, the answer is to post during the days and times when MOST of your followers are online. And, how do you find that out? Again, there are plenty of … Read more