Working with influencers can be incredibly beneficial for a brand. As a business owner and influencer, I’ve been on both sides of the coin. Over the last decade, through a lot of trial and error, I’ve learned the hard way how to get the most out of an influencer relationship with your company. “I think … Read more
Short Form Video As social media has taken over the marketing landscape, brand promoters have had to find ways to condense their messaging into increasingly smaller formats. First, it was the limited wall post, then the 140-character tweet. The Instagram photo, the pinnable image, the hashtag, we communicate to the public in every briefer broadcast. … Read more
Facebook Live is an incredibly powerful and engaging platform that marketers can use to share their brand stories in real time. With its simple yet effective broadcasting capabilities, it gives users the ability to reach a broad audience and build relationships with them. However, just like anything else worth mastering, there’s a plethora of tricks … Read more
I’ve always been a little quirky. Tactful people describe me as imaginative and creative. The not-so-tactful ones say I’m one-of-a-kind, maybe even a little nutty. I’m not offended, because all those words make me unique, which is perfect for a writer. I know that if I am going to get and keep clients, I have … Read more