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Content Marketing with Webinars
Hosting a webinar is one of the most effective ways to communicate with your target audience and customers. If you aren’t using webinars yet in your business, you could be missing out on a lucrative opportunity to grow your reach, influence, and bottom line.
Webinars provide a platform to leverage your expertise and build rapport in much the same way that you can with speaking and in-person presentations. But the power of technology and ease of access allows you to save money, make efficient use of your time, and scale your effort and impact.
Webinar software is a versatile digital tool that helps businesses, organizations, and individuals host, manage, and conduct live or pre-recorded virtual events. These platforms provide high-definition video and audio streaming, screen-sharing capabilities, and real-time chat for remote audiences across the globe. They also feature extensive customization options to help create a branded experience. Furthermore, many webinar software solutions integrate with marketing tools such as email automation and CRM systems so users can more effectively promote their events, track attendee engagement, and collect useful data. Investing in webinar software can allow businesses to stay connected with customers, partners, employees, and prospects—regardless of geographic location— making it an indispensable tool for modern enterprises.
Here are 6 ways to boost your business with webinars:
An information-rich webinar can help you create brand awareness as an authority in your market. Whether you are a personal brand or you’re promoting your company’s products and services, your potential clients and customers want to know they’re buying from a knowledgeable source. Webinars allow you to position yourself as an authority, demonstrate your expertise, and elevate your brand in the eyes of the people who matter most.
Host free webinars to get your name out there, create some buzz and interest, show what you have to offer, and demonstrate the benefits of hiring you or using your products.
2. Generate Leads
Smart marketers know the value of building an email list of interested prospects. Consider using webinars as a lead magnet by providing your presentation in exchange for contact information.
When using webinars to attract leads, your presentation should solve a specific pressing problem, so people in your target audience recognize the value they will receive and feel enthusiastic about signing up. Then follow up with an email nurture campaign to convert the leads that enter your webinar marketing funnel into future sales.
3. Pitch Offers
When selling a product, program, or service, you can use webinars to present your offer and make sales. Selling with webinars can be a convincing method to gain customers because it gives you a chance to educate potential buyers about the offer, address concerns proactively, answer questions, and give a well-crafted and persuasive sales pitch.
To increase sales conversions from your webinar, include a sense of urgency or scarcity by including a limited-time offer or limited availability. The purpose of this is to encourage your buyers to make a decision rather than sit on the fence, so be sure to do it in a way that maintains your brand’s integrity.
4. Joint Venture
Want to expand your reach and enhance your brand? Team up and host a webinar with other industry leaders, subject matter experts, and people who serve the same market. You can benefit by aligning yourself with thought leaders, influencers, and people who can share valuable nuggets of information with your audience.
You can do joint venture webinars as a list-building marketing activity or partner on something you’re offering for sale, such as a product, course, or joint service offering. When partnering with someone else to host a webinar, both parties should promote it to their email lists and social media followers.
5. Retain Customers
Keeping the customers and clients you have is far less expensive than getting new buyers. With webinars, you can keep them happily on board and coming back for more. Use webinars to provide training that strengthens your status as a go-to resource, informs customers about new or innovative ways to engage your company, or pitch upsells and cross-sells.
Give your existing customers insider access to special knowledge and exclusive offers through webinars, and watch your sales soar.
6. Sell Your Webinars
If your business is built primarily on one-on-one consulting, coaching, or other service offerings, or you teach in-person seminars and workshops, consider hosting paid webinars as a one-to-many leveraged approach.
You can sell one-off classes taught by webinars, host webinars within membership subscriptions, or include webinars as one part of a more robust program. Getting paid for webinars can be a profitable additional stream of revenue to scale and grow.
Whether live or pre-recorded webinars have fast become a powerful tool to boost business. Looking for strategic support in using webinars in your business? Give us a shout!
Webinar Software Choices
When considering the ideal webinar software for your business, it’s important to weigh the pros and cons of both free and paid options. Free webinar software provides a great opportunity to get started with little to no upfront costs, as well as allowing you to become familiar with the hosting process. However, this type of software typically has limited features and functionality, as well as reduced customer support compared to paid platforms.
On the other hand, paid webinar software can provide more advanced features, greater customization, and scalability, allowing companies to host much larger and professional-level events. The downside is that these platforms often come at a cost, with recurring fees and potentially extra charges for features that may not be used.
When making your decision, consider your budget, desired level of features, and specific webinar goals. Additionally, take into account metrics such as user-friendliness, integration capabilities, security and compliance, and quality of customer service when selecting a webinar platform. By doing so, you’ll be able to make an informed decision on the best option for your business.
Zoom
Zoom has seen a tremendous surge in popularity since the pandemic hit the world, making it one of the most sought-after software for professional meetings and connecting people from all around the globe. Once you delve deeper into its features, you’ll find that Zoom also offers webinar conducting capabilities. All the user needs is a reliable internet connection to have an optimal experience with this cloud-based software.
The intuitive user interface sets Zoom apart from other webinar programs as it is easy to set up and use. The app comes in handy with its HD video, audio, screen sharing, desktop, and app-sharing capabilities. Scheduling your next Zoom meeting couldn’t be easier, thanks to its integration with Google Calendar and Microsoft Outlook. Other useful features include private/public chats so that the audience doesn’t disturb speakers during their presentations, virtual whiteboards for efficient host controls, and 1GB of cloud storage after every session.
Signing up is absolutely free, with no hidden charges! There are three paid plans: Freemium (40 min webinar for 100 attendees), Basic ($14.99/mo), and Business ($19.99/mo). The latter one is suitable for enterprise-level organizations. Thus, anyone looking for a reliable web conferencing tool can try out Zoom without hesitation; it lives up to every promise it makes.
Google Meet
Google Meet offers impressive video conferencing capabilities for the modern user and continues to get better with new features and improvements. However, Zoom Meetings is our overall choice pick due to its comparable range of tools and powerful feature set. On the other hand, Google Meet may be all you need if your organization already uses Gmail and others included with Google Workspace. As for pricing, Google Meet is free for basic meetings, but more features are available with a subscription to Google Workspace. The free tier is sufficient for simple calls but lacks extra features such as meeting recording, noise cancellation, breakout rooms, polls, and others that could be useful for more intensive sessions.
The basic Google Workspace subscription, Google Workspace Individual, adds these capabilities for $7.99 per user per month, while a 14-day free trial is available for those wishing to test the waters. For larger companies, Google Workspace Enterprise brings upgrades such as 500 participant meetings and stronger security measures; pricing for this package must be negotiated directly with Google.
GoToWebinar
GoToWebinar is a webinar software that provides an effortless experience for enterprise-level organizations. It allows you to launch and manage your webinars with ease, regardless of the number of attendees, and its feature-packed orientation minimizes the risk of getting stuck anywhere.
Some key features include advanced analytics, HD video quality deliverance, built-in polls and surveys, automatic recording, and 24/7 customer support. Plus, it seamlessly integrates with other sales and management software. You can also customize your webinars with email reminders, registration pages, and more.
In terms of pricing, GoToWebinar only charges for participants. The cost starts at $89/mo/100 participants for the Start plan, $199/mo/500 participants for the Medium plan, and $429/mo/1,000 participants for the Enterprise plan. You are eligible for a free trial package of 100 participants as well. With all these features at your disposal, now’s the time to start delivering an exceptional webinar experience!
Adobe Connect
Adobe Connect is the ultimate solution for all your webinar needs, especially if you’re a large company. With its cutting-edge technology and comprehensive features, it’s easy to quickly create and launch a successful webinar.
Adobe Connect offers an impressive variety of tools, ranging from customizable meeting rooms and registration pages to video streaming, document sharing, polls, blogs, images, and more. Plus, its analytics monitoring feature makes it simple to monitor engagements and track key performance indicators. Furthermore, it integrates well with other CRMs such as Salesforce. All of these features make Adobe Connect ideal for showcasing your products or services in an engaging and persuasive manner.
There are three tiers of service with different pricing plans; the basic plan offers 100 attendees for $130 per month, the Premium plan offers 500 attendees for $470 per month, and the Pro plan has 1000 seats for $580 per month. With all of these features, Adobe Connect is the perfect choice for any business looking to host successful webinars.